Questions asked to women in the real estate industry:
- Venusha Naidoo, Regional Manager Absa Home loans KZN, in Private Property.
- Eloise Boshoff, Property practitioner, Local Real Estate North Coast, in Property 24.
- Kirtsy Hodgson, Rental Property Manager, Local Real Estate North Coast.
- Andrea Lovell, Franchisee, Rawson Properties, Ottery.
- Noko Nkuma, Franchisee, Rawson Properties, Pretoria North.
Reasons why women get involved in the property industry
Flexibility – Planning around children
Joined existing family business
Passion – Ability to work with people
Income potential
What do women need to be successful?
Be goal oriented and self-motivated. Always be yourself, honest and transparent. Be realistic and empathetic. Pay attention to detail, do your homework and research. Understand requirements of both landlords and tenants, sellers and buyers. Don’t take things personally, but develop resilience. According to Kirtsy Hodgson, “having a thick skin in this industry is key.” Lastly, show empathy, be professional, work towards a solution.
What unique skills do women bring to the Industry?
Women are more empathetic and have the ability to stay calm in moments of conflict. They have an aptitude for home-making, which merges well into the property sector. They persevere, having a never-give-up mindset. They are flexible and can multi-task. Creative thinking and new innovative ways to work.
Changes needed in the Industry for women
More women owning and running real estate companies.
More female principles and sale directors
More visible as leaders.
Why are women staying in Real Estate?
They feel fulfilled in their real estate career.
Meeting their financial goals.
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